Social Media & Events

Campaigns I planned, filmed and ran, from a three-day CrossFit event to client Reels, with the numbers behind each one.

ACADEMIC PROJECT · UNIVERSITY OF ILLINOIS CHICAGO

ExperTea

Brand identity, market research and a concept built from scratch.

Developed during my marketing studies, ExperTea was an academic brand concept. The project brought together market analysis, brand positioning, product differentiation and visual communication, including packaging and launch materials.

ExperTea branding and tea packaging concept

Developing the brand

Starting with market research and competitive positioning, the project explored how a personalized tea brand could speak to its intended audience through a distinctive identity and cohesive messaging.

Market researchPositioningBrand identityPackagingLaunch concept

Sports Journalism · Class project

Fanshawe Falcons

Beyond the Scoreboard

Two pieces from my reporting on Fanshawe College baseball: a video story centred on the team and a written profile of player Holden Heipel. Both were class projects during my Master of Media in Journalism & Communication at Western University.

Fernanda Marques reporting at the baseball field

Reporting across two mediums

Broadcast reporting / 2 min · Class project

Fanshawe baseball | Video story

A short broadcast feature on the Fanshawe baseball team, centred on player Holden Heipel. I developed the concept, reported and interviewed, wrote the script and directed the edit, working with a classmate who handled most of the hands-on editing.

Open the video directly

Written reporting · Class project

Holden Heipel | Written profile

A reported profile of Fanshawe baseball player Holden Heipel, drawing on interviews and background research to show the person behind the athlete. It offers a more personal angle on the subject of the video story.

Journalism & Storytelling

Reporting and storytelling from my Master of Media in Journalism & Communication at Western University.

Fanshawe Falcons baseball

Sports Journalism · Class project

Fanshawe Falcons

Sports reporting through a video story and a written profile.

Opinion piece

Editors should check every writer’s identity, not just the ones who seem off

Every Canadian opinion page should verify every contributor’s identity and background before publishing, privately and the same way every time, not only when something seems off.

Class project: an op-ed written with a specific publication in mind, the Toronto Star. It was written for the class and was not published.

Written reporting · Class project

Beyond the final out: The story of Holden Heipel

Nov. 4, 2026

Holden Heipel on the baseball field in a red Fanshawe Falcons uniform
College baseball brought bigger crowds and televised games, an atmosphere Heipel says was different from playing back home in Clinton. (Fernanda Marques | MMJC News)

“I kind of blacked out,” Holden Heipel says, remembering the Fanshawe Falcons’ second consecutive Ontario college baseball championship.

He remembers standing at third base as a ball flew toward right field. He remembers running toward teammates, red jerseys rushing across the grass as the crowd erupted.

A week later at Norm Aldridge Field in London, Ont., Heipel still pictures the people who filled the sidelines.

“Everybody standing up and cheering us on,” he says. “I just can picture it right now in my mind.”

On Oct. 24, sunshine warmed the diamond as golden and orange leaves framed the outfield. The Falcons formed a circle, clapping and shouting their team name.

In his red No. 12 jersey, white baseball pants and reflective sunglasses, Heipel crossed the field smiling at a teammate.

It was a long way from his childhood T-ball fields.

Raised in Clinton, Ont., Heipel says he started playing around age four in nearby Holmesville. His parents introduced him to baseball, which he chose over hockey.

By 13, he helped the Clinton Mustangs win consecutive Western Ontario Baseball Association championships. The Clinton News-Record reported he was named the association's 2019 youth player of the year. He batted .630 that season.

According to Clinton Minor Baseball, coaches remembered him arriving early, staying late, setting up equipment and picking up garbage around the bench.

Heipel told News-Record reporter Daniel Caudle he dreamed of wearing a Toronto Blue Jays uniform. Seven years later, his love of baseball remains.

“There's no other place I'd rather be,” he says.

Holden Heipel batting during a Fanshawe Falcons baseball game
Holden Heipel expanded his role at the plate in 2026. He says Ernie Clement is one player whose hitting approach he admires. (Fernanda Marques | MMJC News)

Heipel joined Fanshawe College in 2025, helping the Falcons win their first Ontario Colleges Athletic Association championship.

In 2026, he hit .346, stole 13 bases without being caught and posted a 0.67 earned-run average, second in the OCAA. Named OCAA Men's Baseball Player of the Year, he became only the second Fanshawe baseball player to do so.

“It's been tremendous to watch him grow in skill over the season,” says Fanshawe president Peter Devlin.

Yet there is something revealing about the way Heipel talks about himself.

Ask about his teammates, and Heipel quickly praises Hunter Wright's championship home run and Owen Constantineau’s hits. Ask what they’d say about him, and he struggles.

“I don't know,” he says. “Good person maybe.”

Then he admits, “I'm not really big on hyping myself up.”

His teammates have no such hesitation.

Pitcher Neil McComb noticed his pitching, hitting and infield ability, but his determination stood out. Even while hurting, Heipel attended practice. When needed, his answer was simple: “Yep, coach, I'm good to go,” McComb says.

First-year catcher Hunter Wright became Heipel's close friend within weeks. At Wright’s house, they often joke and take a break from baseball. He also notices Heipel holding doors open, offering to pay for a friend's food and looking out for others. Those gestures, Wright says, make him easy to be around.

Wright said he once thought about baseball constantly, but his friendship with Heipel changed his perspective.

“There's more to life than baseball,” Wright now says. Even a college gold medal is only one part of life.

Their friendship is part of a larger bond among the Falcons. During the season, Heipel estimates the Falcons spent about 75 per cent of each day together.

For Heipel, that also meant balancing baseball with school. He studies General Arts and Science but sometimes forgets assignments.

“It's pretty tough. I seem to focus more on baseball in the season than I do schoolwork,” he says.

On bus rides, teammates did schoolwork and joked, singing “Rock the Casbah” after wins. McComb calls those rides some of his favourite memories. Wright says they brought all 25 players closer.

“I think every one of us could have said that we enjoyed every bit of it,” Heipel says. “We're family.”

Fanshawe Falcons baseball teammates walking together on the field
Holden Heipel (No. 12) says Falcons teammates picked each other up after mistakes, carrying their support for one another onto the field. (Fernanda Marques | MMJC News)

The Falcons finished the regular season 17-1, a program record.

Heipel pitched six innings in Fanshawe’s 3-1 championship opener against Lambton. The next day, Wright’s home run tied Game 2 after Lambton took the lead. From the covered players' area, bats struck the ceiling as teammates shouted.

Heipel singled, stole second base and scored on Constantineau's sixth-inning hit, extending Fanshaws’ lead.

Then came the final out.

McComb stood on the mound, Heipel at third, as Lambton's Bryson Steckle sent the ball toward right field.

The catch ended the game.

Red jerseys flooded the diamond. Players jumped, embraced and collapsed into a dogpile. Later, medals hung against championship shirts and water splashed from blue coolers.

Fanshawe Falcons celebrating their Ontario college baseball championship
The championship also brought tournament all-star honours for Falcons Hunter Wright and Bradee Boughner. Owen Constantineau was named Game 2 player of the game. (Fernanda Marques | MMJC News)

Heipel won championship MVP and Player of the Year. Asked which meant more, he hesitated before leaning toward the MVP for its playoff significance.

But it was another moment that stayed with him.

Steckle was also Heipel's summer teammate in Clinton. Heipel remembers seeing his friend visibly upset afterward, his eyes filling with tears.

“It wasn't very nice to see him at the end of the game,” Heipel says. “I felt it for him.”

He knew Steckle hated losing, especially against someone he knew, and understood his friend’s disappointment.

Back at Norm Aldridge Field, Wright and Heipel recalled the celebration.

“As soon as we got back here, I got goosebumps,” Wright says.

And when asked what people should know about his season, Heipel praised head coach Brian Harvey and the coaching staff for supporting players on and off the field. He also spoke about his teammates and who they were beyond baseball.

Heipel still dreams of the Blue Jays but knows reaching the major leagues is difficult. He plans another year at Fanshawe and hopes to keep playing afterward.

Thinking of his 13-year-old self, who dreamed of playing professionally without knowing where baseball might take him, Heipel considers what that boy would think of him now.

“I definitely think he'd be proud.”

And if he could tell that boy just one thing?

“Thanks for sticking to it.”

OP-ED · Class project

Editors should check every writer’s identity, not just the ones who seem off

Written for: Toronto Star

Daniel Robson had bylines in several Canadian outlets and a co-operative way with editors. What he didn’t have was anyone who could confirm he was who he said he was. Last month, the magazine Policy Options took down an article it had published under his name because it could not establish his identity. If an opinion page can publish a writer it cannot identify, every reader who relies on it should ask who checked. Readers have little trust to spare. The 2026 Digital News Report from Oxford’s Reuters Institute found that just 37 per cent of Canadians trust news overall.

In a Sept. 24 note, Policy Options editor-in-chief Les Perreaux explained the decision to pull the October 2025 piece. An editor in Turkey who had received a pitch from Robson asked Perreaux on Sept. 7 to vouch for him. Perreaux couldn’t. Robson then declined a video call, references and a CV, Perreaux wrote. The one Montreal school Robson mentioned had no record of him. The magazine also found signs that artificial intelligence software had helped write Robson’s correspondence and six other pieces he submitted.

Perreaux blamed what he called “a form of trust cascade in which publication itself becomes a credential.”

The next day, in a Sept. 25 column, the Star’s public editor, Donovan Vincent, who responds to reader complaints, reported that an AI-generated stock image had run in the Star despite the paper’s ban on AI photography. Its supplier had said such images were flagged. The problems were different, but both exposed how easily questionable material can pass through routine editorial checks.

Every Canadian opinion page should verify every contributor’s identity and background before publishing, privately and the same way every time, not only when something seems off.

The ethics guidelines of the Canadian Association of Journalists, the profession’s national association, last updated in November 2023, already point this way. They commit journalists to “make efforts to verify the identities and backgrounds of our sources.” Those who give outside commentators a platform, they add, must “make efforts to ensure that the standards of fairness and accuracy are applied.” Neither rule makes an exception for writers who seem familiar.

Perreaux wrote Policy Options will now take “additional steps” when a writer “lacks a substantial, independently verifiable professional record or appears to have relied heavily on AI tools.” But those steps kick in only on red flags, and what counts as one depends on who’s looking.

In a 2020 essay for The Walrus, journalist Pacinthe Mattar pointed out that newsroom detachment, the idea that reporters must stand apart from their stories, isn’t available to everyone. “Distance is a luxury,” she wrote. She described returning to Toronto from Baltimore in 2015 with interviews of two men describing police mistreatment, only to have her CBC executive producer ask how she could verify they had given their real names. Six years into her career, Mattar wrote, it was the first time she had seen her interviewees’ claims met with that much mistrust, and she came to see an added burden of proof on stories about racism. The producer said she routinely asked reporters for such checks.

Accuracy tells editors to verify, but fairness asks who actually gets questioned. Robson slipped through partly because a trail of bylines made him look like a standard freelancer. Mattar’s interviewees, she argues, met doubt because of the story they were telling. A rule that triggers only on red flags will keep tracking our assumptions about who looks trustworthy, because a thin record is what newcomers and outsiders have. Editors shouldn’t have to decide who looks suspicious before deciding whom to check.

Safety is a fair worry. Robson told Perreaux that threats made him unwilling to share personal information. The CAJ guidelines allow unnamed sources when there is “a clear and pressing reason to protect their identity,” and ask newsrooms to explain the need for confidentiality. Perreaux offered to keep anything Robson shared confidential, and Robson still refused. So verify privately, and tell readers it was done.

There’s another risk: a new verification rule could make it harder for newcomers to get published. Perreaux wrote Policy Options still strongly encourages first-time writers. As a Brazilian graduate student starting out in Canadian journalism, I’m exactly the writer a red-flag rule singles out. A standard check asks only for a short call, a CV and references. That takes time, but so does investigating a contributor after publication and explaining to readers why the checks weren’t done sooner.

Readers rarely get to see how an opinion page operates. If newsrooms want readers to trust what they publish, they should check every writer the same way, before anything is published.

Fernanda Marques smiling through a video camera monitor during a shoot

FernandaMarques

Marketing, communications and journalism
shaped by creative strategy and storytelling.

MARKETING COMMUNICATIONS CREATIVE STRATEGY JOURNALISM
Espresso leather ring-bound planner
Portrait of Fernanda Marques

About me

I'm drawn to the moment a story clicks with an audience. I've told stories on a CrossFit event floor in Brazil, in Reels for clinics and creators, and on a baseball field in London, Ontario, where I'm studying journalism and communication at Western University.

Marketing, communications and journalism start with the same questions: who is this for, and what's the story? I plan it, film it, write it and track what happens next.

One event client's Instagram views grew about 9x in four months.

Featured projects

HAVE SOMETHING IN MIND?

Let's make something
worth stopping for.

Get in touch

EVENT MARKETING · DIGITAL STRATEGY

Arena Challenge

Social media strategy, real-time storytelling and content production for a three-day CrossFit competition in Brazil.

Social media managementLive event coverageInfluencer partnershipVideo productionPortuguese-language content
Arena Challenge competition venue
Role

Social Media Manager, Video Strategist, Scriptwriter, Editor

Scope

Full digital presence management, three-day live event coverage, influencer partnership, client communication, creative team coordination

Tools

CapCut, Canva, Instagram

Audience

Brazil

RESULTS

2,853,542viewsup from 317,757
307,383accounts reachedup from 20,864
42,778interactionsup from 7,057
16,173followersup from 15,032

August 1 to 31, 2025 compared with November 1 to December 1, 2025

THE OBJECTIVE

Making the moments matter

Arena Challenge is a fast-growing, multi-day CrossFit competition in Brazil. I ran its entire digital presence: strategy, content calendar, copywriting, filming, editing, posting, analytics, and direct communication with the client, athletes, and collaborators. Everything was made in Portuguese for a Brazilian audience.

THE APPROACH

From planning to the event floor

Build the narrative

  • Content strategy and calendar aligned to the brand and fitness audience
  • A storytelling framework around competition and community
  • Portuguese copywriting
  • Influencer briefing
  • Client and community communication

Cover it live

  • On-site filming, editing, and posting in real time
  • Live Stories coverage
  • Athlete interviews and reactions
  • Coordinated with the official videographers and photographers so their content got posted

Refine with data

  • Review reach, engagement, and performance to adjust sequencing, format, and messaging
On-site filming at Arena Challenge with phone raised and athletes competing behind

The moments that landed

The top-performing reels from the weekend.

Post-workout athlete interview

Interview-style reel filmed right after a workout, with an influencer partner interviewing the athlete.

310,659 views

197,197 accounts reached | 12.5K likes | 176 comments | 500 shares | 386 saves | 172 reposts

Event montage, collab with official videographer

Montage collab post with one of the event's professional videographers and photographers.

98,484 views

79,052 accounts reached | 2.3K likes | 28 comments | 29 shares | 64 saves | 38 reposts

Post-workout athlete interview, part 2

Another interview filmed right after a competition workout.

57,771 views

36,858 accounts reached | 1.4K likes | 135 shares | 28 saves | 25 reposts

More from the competition

Athlete interview

A competition interview designed for an engaged fitness audience.

43,181 views

43,727 accounts reached | 802 likes | 35 shares | 17 saves | 26 reposts

Duo category workout montage

Montage of one of the workouts, featuring athlete partners in the duo category.

27,447 views

13,702 accounts reached | 742 likes | 20 comments | 19 shares

Day 2: male elite leader

The current leader of the male elite category as the competition moves into day three.

23,809 views

12,776 accounts reached | 582 likes | 46 comments | 86 shares

Explore another part of the portfolio

More Arena Challenge Videos

Sponsor feature, day 2

Content with one of the event sponsors, filmed on day two.

6,279 views

5,129 accounts reached | 129 likes | 25 comments | 16 shares

POV: competition hairstyles

Fun community video with the athletes showing their hairstyles on competition day.

15,076 views

8,854 accounts reached | 406 likes | 23 shares

Event countdown

Pre-event countdown reel announcing the competition was tomorrow.

12,193 views

7,061 accounts reached | 268 likes | 59 shares | 15 comments

Day 1: elite athlete interview

Interview with two invited elite athletes, one male and one female, on the first day of competition.

15,563 views

9,262 accounts reached | 578 likes | 28 shares

Day 2: female elite leader

The current leader of the female elite category as the competition moves into day three.

19,862 views

10,289 accounts reached | 560 likes | 26 shares

Event recap montage

Recap montage posted during the event, with moments from workouts across different categories and levels.

4,193 views

2,454 accounts reached | 97 likes

Social Media Content

Video strategy, production and storytelling for Brazilian clients.

Videos in Portuguese.

Larissa Gusmão | Beauty & Wellness Creator

Video strategist, scriptwriter & editor

Larissa is a professional makeup artist and hairdresser who started a second Instagram to build a creator brand in wellness, fitness, and beauty. Over several months, I filmed and edited her Reels, posted her content, and built the portfolio site she uses to pitch brands.

Storytelling: getting ready with the accessories

Storytelling-focused video. She talks while she gets ready and puts on the brand's accessories, about how much she hates having to keep changing accessories, and highlights the brand's key points: quality, and that she doesn't need to take them off for workouts or showers.

Átila Cosenza | Physical Therapist

Social media manager, video strategist, scriptwriter & editor

Content for physical therapist Átila Cosenza's Instagram. I scripted and edited videos that mix patient education, real patient moments, and humor, including a collaboration with a hip specialist.

ChatGPT recovery timeline

Humor Reel: a patient asks ChatGPT how long his injury will take to heal and when he can return to sport.

2,123views

1,056 accounts reached77 likes15 comments

Aurora: Gynecology Clinic | Women's Health

Video strategist, scriptwriter & editor

Aurora is a gynecology clinic with two doctors, Dra. Ana Carolina Scavuzzi and Dra. Carol Vinhas. I scripted and edited educational Reels that make women's health topics approachable and build trust, from a tour of the clinic to introducing each doctor and explaining the appointment.

Inside the clinic

The doctors share why they started Aurora and show the space, so new patients know what to expect before a first visit.

4,957views

296 likes2,577 accounts reached96 comments

Alcateia CrossFit | CrossFit & HYROX Gym

On-camera content creator, story producer & content planner

I planned and produced Instagram Stories content for a CrossFit and HYROX gym. On a big workout day with three classes, a photographer on site, and brand activations, I was the on-camera content creator doing the actual coverage, then edited it and posted it to Stories. I also filmed behind-the-scenes Stories at the photoshoot for the gym's new Brazil shirt, made in two colors ahead of the World Cup.

HYROX Event Day Coverage

Stories coverage of a big workout day with three classes, a photographer on site, and brand activations. I was on camera, then edited and posted it.

More from Átila

Additional content produced for physical therapist Átila Cosenza.

Videos in Portuguese.

Pain isn't always where the problem is

Where it hurts may not be where the problem starts, because the body works as one connected system.

2,746views

1,599 accounts reached154 likes29 comments

What it takes to play at a World Cup

World Cup fans talk about talent, but behind every player is a team managing movement, injury prevention, recovery, mobility, strength and conditioning. The same care applies to everyone, pro or not, to avoid burning out.

1,280views

121 likes9 comments

A patient's last appointment

Follows a patient to his discharge and shows how far he came, including goals that once seemed out of reach.

1,834views

1,053 accounts reached113 likes10 comments

Collab post

More from Larissa

Additional accessories and styling videos for Larissa Gusmão.

Videos in Portuguese.

Unboxing with voiceover

An unboxing with voiceover, featuring the same accessories as the first video.

1,700views

Trend video: drawing the accessories

A trend video for the same accessory brand. She draws the accessories and then they appear on her.

More from Aurora

Additional videos from the Aurora women's health practice.

Videos in Portuguese.

Meet Dra. Ana Carolina Scavuzzi

A short, personal introduction that puts a face to the name.

2,168views

107 likes52 comments

Meet Dra. Carol Vinhas

A short, personal introduction that puts a face to the name.

3,408views

241 likes71 comments

What to expect at your appointment

Both doctors explain what happens during a visit, to make a first appointment feel more approachable.

2,248views

1,238 accounts reached90 likes9 comments

More from Alcateia

Behind-the-scenes Stories from a HYROX class, brand activations and a Brazil-themed World Cup T-shirt launch.

Videos in Portuguese.

Behind the scenes 01

Behind-the-scenes Stories video from the photoshoot for the gym's new Brazil shirt, ahead of the World Cup.

Behind the scenes 02

Behind-the-scenes Stories video from the photoshoot for the gym's new Brazil shirt, ahead of the World Cup.

Strategic
Campaigns

Professional Academic
Professional
Cory Singer one-sheet

Publicity Nation PR

press & media communications
Flip for details ↻
Publicity Nation PR
the full file is open below ↓
Academic
ExperTea tin

ExperTea

a tea brand, built from scratch
Flip for details ↻
ExperTea
the full file is open below ↓
Academic
The Barista Experience title slide

Starbucks

“The Barista Experience”
Flip for details ↻
Starbucks
the full file is open below ↓
Academic
Apple editorial blog layout

Apple

editorial blog & content strategy
Flip for details ↻
Apple
the full file is open below ↓
Academic
Starbucks Research title slide

Starbucks Research

marketing research & brand audit
Flip for details ↻
Starbucks Research
the full file is open below ↓
Professional

Publicity Nation PR

press & media communications

Media assets I developed at Publicity Nation PR to support artists' campaigns, strengthen their public image and secure coverage across relevant outlets. The work meant crafting clear, compelling narratives aligned with each artist's brand, to industry standards for professional press communication.

Publicity Nation PR
Press kits, bios & media materials for touring music acts.
Press kitsArtist biographiesMedia materials
For
Cory Singer
The Comancheros
Hippies & Cowboys
public image and press coverage, to industry standard
Cory Singer one-sheet Hippies & Cowboys single release Hippies & Cowboys EPK
Academic

ExperTea

a tea brand, built from scratch

A full market analysis and a tea company built from the ground up: the brand concept, product differentiators, visual identity elements like the logo and packaging, and positioning within the competitive landscape. Research, strategy and creative execution combined into one cohesive, market-ready concept.

ExperTea · brand identity & market strategy
$30.99
retail
$15.02
unit contribution
36 + 6
servings + additives
18 to 35
target consumer
LogoPackagingApp conceptSocial launchFinancial forecast
one tin, personalized tea
ExperTea feature post ExperTea product post ExperTea launch post
Academic

Starbucks

“The Barista Experience”

After an in-depth analysis of the Starbucks location near the UIC campus, my team developed The Barista Experience: an interactive, community-focused activation designed to strengthen engagement between the store and the campus community.

Community activation · UIC campus
Students step behind the counter to make the three signature drinks.
20 min
event
$3,800
promo budget
#UVMStarbucks#TheBaristaExperience
Creative brief · flyers · Instagram ads · branded merch cups
research → brief → budget
Executive summary The big idea IMC tactic: awareness Interest & desire IMC tactic: action
Academic

Apple

editorial blog & content strategy

As part of a larger brand strategy project for Apple, I developed and designed a blog post to support the campaign narrative: researching the target audience, defining the communication angle, and crafting a visually cohesive layout aligned with Apple's tone and aesthetic.

Part of a broader brand strategy project
5lesser-known features across iPhone, iPad & MacBook
01Researched the target audience
02Defined the communication angle
03Wrote & designed the piece
on-tone with Apple's voice & visual style
Apple blog home Apple blog article: Five Features Everyone Should Know About
Academic

Starbucks Research

marketing research & brand audit · Marketing 474

A secondary-research audit of Starbucks and its UIC campus store (UVM Starbucks): brand history, mission and personality, brand equity and associations, products and pricing strategy, social media, local competitors, Gen-Z and Millennial consumers, the neighborhood, and a PESTLE analysis, closing with growth recommendations.

What the audit covered
Brand equity & associationsPricing & promotionSocial media auditCompetitorsGen-Z & Millennial consumersPESTLE
47%
of 18 to 24s drink coffee
63%
of 25 to 39s drink coffee
Recommendations: a UVM Starbucks TikTok, customization challenges, reusable-cup giveaways, and in-store games to own the “third place”.
research → insight → recommendations
Executive summary Brand identity and image map Social media audit Local competitor: Two Shades PESTLE analysis The Gen-Z consumer

My career path.

SalvadorSanta BarbaraChicagoLondon

My path has taken me across different places and different kinds of storytelling. I'm from Salvador, Brazil. I studied business and marketing in Santa Barbara and Chicago, where I also worked in PR, video and sales, then returned to Brazil to run social media and live event content. Now I'm in London, Ontario, completing a Master of Media in Journalism & Communication at Western University.

Each place taught me to tell stories for a different audience: brands and press in Chicago, live events and short-form video in Brazil, and newsrooms in Canada.

Professional experience

Dec 2024 to Present | Remote

Freelance Social Media & Digital Marketing Manager (Project-Based)

  • Manage social media for 6 clients across healthcare, fitness, food and beverage, construction and creator brands, from strategy to production and posting.
  • Filmed, edited and posted Portuguese-language Reels for a beauty and wellness creator. The account reached 128K+ views and 5,058 interactions in 90 days, with 60% of views from non-followers.
  • Scripted and edited educational Reels for a two-doctor gynecology clinic. The clinic tour reached 4,957 views, 2,577 accounts and 96 comments, and the doctor introductions reached 2,168 and 3,408 views.
  • Design Canva visuals and test content formats, using analytics dashboards and SEO-focused captions to refine messaging.
  • Handle scheduling, communication and appointment booking for one client alongside content production.
Aug 2025 to Jan 2026 | Salvador, Bahia

Arena Challenge | Social Media Manager

  • Grew Instagram views 798% (from 317,757 to 2.85M) in four months, primarily through Reels-driven content, targeted audience analysis, community engagement tactics and authentic brand voice development.
  • Grew interactions 506% (from 7,057 to 42,778) during event season through strategic content planning rooted in consumer psychology and audience engagement best practices.
  • Grew followers 7.6% (from 15,032 to 16,173) through refined brand voice, aesthetic consistency and strategic content calendar management.
  • Ran strategy, SEO-minded Portuguese copy, on-site filming, editing and an influencer partnership for a three-day CrossFit event.
Apr 2025 to Sep 2025 | Salvador, Bahia

Agência Code | Social Media Associate

  • Managed content calendars, creative briefs, and multi-platform campaigns for diverse clients, ensuring brand consistency and strategic messaging across channels.
  • Produced user-generated content campaigns that encouraged community participation.
  • Delivered performance reports using Meta Business Suite, analyzing audience engagement, reach, and conversion metrics to improve strategy.
  • Supported live event coverage and real-time social media activation to maximize brand visibility and audience engagement.
  • Applied SEO to captions and video topics to improve discoverability.
Nov 2023 to Mar 2025 | Chicago, IL

Beige Video | Business Manager & Sales and Marketing Coordinator

  • Oversaw content development and integrated marketing campaigns combining digital, social, and promotional tactics to drive brand awareness and customer action.
  • Managed daily operations, including sales strategy and project coordination to support client acquisition.
  • Trained and led a team of 10+ international representatives across multiple markets.
  • Wrote, scheduled and sent email campaigns and promotions to subscriber lists.
  • Applied SEO to the company website and email content to improve search visibility.
Jun 2022 to Jan 2023 | Chicago, IL

Publicity Nation PR | Junior Publicist

  • Developed press releases and media kits to secure media coverage and build brand reputation.
  • Researched target audiences and market trends to inform strategic media placements.

Event marketing experience

Sep 2022 · Chicago, IL

Run Mag Mile

Volunteer

Supported event logistics and participant experience, gaining insight into experiential marketing and brand activation.

Oct 2021 · Chicago, IL

Chicago Marathon

Volunteer

Assisted with participant operations and community engagement at scale.

Jan 2020 · Santa Barbara, CA

Santa Barbara International Film Festival

Volunteer

Contributed more than 40 hours supporting event operations, with a focus on communications and the participant experience.

Education

CURRENTLondon, Ontario

Western University

Master of Media in Journalism & Communication

Norman Jewison Admission Scholarship · Raveena Aulakh Memorial Award

Secretary, MMJC Student Council

Sep 2026 to Present
Chicago, IL

University of Illinois Chicago

Bachelor of Science in Marketing

Magna Cum Laude

Aug 2021 to May 2023
Santa Barbara, CA

Santa Barbara City College

Associate Degrees in Business Administration & Economics

Graduated with Honors

Aug 2019 to May 2021
PROFESSIONAL DEVELOPMENT

Inside LVMH

Program covering brand strategy, brand creation and retail customer experience.

What I carry in my bag

A few of the tools and platforms behind my work.

Espresso leather handbag

Hover or tap the bag to see what’s inside.

Skills

Social Media & Marketing

Marketingbranding and brand voicecontent strategysocial media managementcontent calendarsshort-form videocommunity engagementinfluencer marketingemail marketingSEO/SEM fundamentalsanalyticsreporting and live event activation

Communications & Journalism

Reportingbroadcast journalismmedia relationspress releasesmedia kitsinterviewingcopywritingcaption writingstorytellingvideo scriptingfilming and editing

Professional Skills

Client relationship managementsales and business developmentcross-cultural communicationteam leadershipproject coordinationpresentations and deadline management

Languages

Portuguese: nativeEnglish: fluentSpanish: intermediateFrench: intermediate

What ties it together

Understanding the audience. Finding the story. Choosing how best to tell it.

Whether it's a live event, a news story or a marketing campaign, I combine creative thinking, clear communication and a focus on results.

Let's connect.

Have a role in mind, a project to discuss, or simply want to say hello? I'd love to hear from you.

Send me an email fernandalmarques2001@gmail.com